Karlovacko Natur Radler Lemon

Background

After partnering with local lemon producers, HEINEKEN Croatia presented a limited edition of Karlovacko Lemon Natur Radler – the first radler on the Croatian market made using local lemons from the island of Vis.

The agency's task was to come up with the packaging and accompanying direct B2B communication with the aim of telling the story about the 100% natural ingredients as well as the authentic Vis lemons used to make the specialedition of Karlovacko Lemon radler.