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Stina – wine for inspiration

Stina

Issue 26 | March 2013

Background

Stina is a brand of wine from the island of Brac (Dalmatia, Croatia). Croatia has a variety of wines whether from the continental part or Dalmatian and Istrian regions, but Brac is not that well known for wine even though it has excellent conditions for growing it.

They needed to position the wine in a way that outlines its Brac origin, and to do it in a unique way in order to create a strong and differentiated brand that would be recognized internationally. They had a low budget, so they needed something original, a bit bold and contemporary.

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