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THE MOST FAMOUS GRILLER IN PERU

Burger King Perú

Issue 57 | December 2020

Background

Burger King Peru wanted to conduct a campaign based on celebrity endorsement, which will generate a lot of buzz among Peruvians and to differentiate them from their competitors, the task was to go beyond influencers and local celebrities and work with international celebrities. But this is Latin America they’re talking about — a region where budgets aren't huge.

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