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Gif Me More Party

MTV Mobile

Issue 26 | March 2013

Background

MTV wanted to support the MTV Mobile brand across Europe, showcasing its music credentials.

There were two problems. First, targeting any young audience is tough. They will only engage if the idea is genuinely cool. Second, MTV had no specific offer to talk about, the reason being that they simply licence other operators to use the brand name and access the global product.

So, there was nothing to say to people hard to talk to.

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