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Optic 2000

Issue 26 | March 2013

Background

The market for eye-wear in France was complicated by the rise of pure-play online opticians. Not only was there a desire for a new campaign to build awareness of the brand and its new e-commerce website but it needed to do so through social media in such a way it showed Optic 2000 to be as modern as any of its online competitors.

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