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The Quarantine Burgers

Burger King France

Issue 58 | March 2021

Background

At the height of the pandemic, France was in quarantine and all restaurants were closed. Everyone then had to stay home and to find activities to occupy themselves. And guess what the French people did? They got cooking. A lot. Despite the interruption of their activity, the idea was to take advantage of this trend and get people to think and talk about the brand and to maintain the close relationship they have with their clients / fans.

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