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#URL300KM

BMW

Issue 39 | June 2016

Background

The biggest problem in selling electric cars was the perception that they did not have much range. Drivers were afraid of getting stranded without any power.

The BMW i3, however, had a range of 300km, the highest in its category.

While potential buyers always liked to test drive a car before purchasing, trying to persuade anyone to go for a 300 kilometre test drive was not feasible.

The challenge was to find another way to show people just how far 300 kilometres was.

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