Whopper Move Out
Burger King
Issue 36 | September 2015
Agency
Buzzman
Creative Team
President and Creative Director Georges Mohammed-Cherif Creatives Mickael Krikorian, Victor Sidoroff, Aure´lie Femenias
Date
February 2015
Background
When Burger King announced they were returning to France, there was a lot of clamour in social media for the chain to open a restaurant in their city.
Because this was not possible, Burger King found a solution. They would help people who lived in places where there was no restaurant to move to a city where there was.
Idea
Whopper Move Out was a removals company that helped people relocate to a city where there was a Burger King. Launched in a video on Facebook, fans were invited to apply for a free relocation. Two months later, the winners were on their way.
Results
More than 500 people were ready to cross the entire country to get closer to a Burger King. The campaign generated earned media worth €3m and showed that if BK fans were ready to do anything for a Whopper, BK was ready to do anything for them.
Our Thoughts
If you're a juror at Cannes, you're on the lookout for mould- breaking ideas. Trouble is, mould-breaking ideas don't happen annually. They are relatively rare. But because juries are looking for the next big thing, they sometimes overlook ideas that are not very flashy but well planned and well executed. Like this.