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The BVG-adidas EQT/Berlin shoe

BVG

Issue 46 | March 2018

Background

Berlin was the pulsing capital of Europe with an anti-establishment culture based in the edgy underground scene.

Young Berliners tended to be hostile towards anything that they did not regard as cool. This included BVG, Berlin's public transport system. Young Berliners hated it so much, they wouldn't even buy a ticket when they were forced to use it.

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