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The Spotify Parenthesis

Bye Bye Bicycle

Issue 57 | December 2020

Background

2012 Bye Bye Bicycle was busy touring Europe in the wake of their sophomore album. Then they went quiet for eight years. How do you announce your comeback in such a way that your fans start talking about you? You turn your old songs into ads for the new ones, reaching the core fanbase that still listens to your songs on a daily basis.

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