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Refreshingly Texan – Bug Killing Neon Sign

Lone Star Beer

Issue 60 | September 2021

Background

In 2020, Lone Star Beer introduced a new campaign built on the concept of ‘Refreshingly Texan’. In 2021 the brand launched a new seltzer to bring refreshment to the state in summer. However, while the state has much to offer, one of its least pleasant aspects is the plague of mosquitoes that come in the hotter months.

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