Menu
Editorial
 

Cannes Contenders 2018

Steven Bennett-Day Chief Creative Officer, Feed, London

Issue 47 | June 2018

Every year, we ask a handful of creative directors from different parts of the world and with different perspectives on the industry to tell us which three pieces of work they think should be a shoo-in for Gold at the Cannes Lions festival in June.

Agency: adam&eveDDB, London 
Client: C.A.L.M. 
Title: Suicide Statues 

Went to see this. That feeling you get when you peer over a ledge from up high when your knees sink and your balls ache (maybe that’s just me and heights) - that’s how visceral it felt looking at this. Then to understand that each represents a real person who took his life and each had a real meaning to a family… impossible to put into words. Blown away with the effectiveness on what was undoubtedly a small budget. This year’s ‘Fearless Girl’? 

Agency: 4Creative, London 
Client: Channel 4 TV 
Title: The Human Test 

Fake personality test to get people to watch the new TV series of ‘Humans’, which uses a voice assistant to work out if you’re a human or a synth. A timely poke at the paranoia around robots… 

Agency: TBWA Paris 
Client: WWF 
Title: #toolatergram 

Nice use of the fomo egos of travel blogging… Nine Instagrammers posted pictures of beautiful places around the world then follow-up images of the blight that had fallen on those glorious landscapes to f**k them up. 

Agency: WMcCann Latam 
Client: Hospital de Amor 
Title: The Fall 

A really personal one: the rebrand of a children’s cancer hospital launched with a touching animation that manages not to trivialise or sensationalise the journey a family goes through when one of their children is diagnosed with cancer. I doubt very much if this is Gold fodder, but in terms of a small insight into that journey, it does its job well. 

(Editor’s note. Steven’s son has been critically ill, hence the relevance of this idea to him personally.) 

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62