Innovation
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Beer Beauty
Carlsberg
Issue 36 | September 2015
Background
A survey conducted by Epinion about men's grooming habits in the UK showed that 65% of men are daily groomers. However, nearly half of the men surveyed used their girlfriends' or wives' grooming products on a weekly basis. Carlsberg Beer Beauty was developed to give men a grooming line made exclusively for them.
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