Menu
Outdoor & Events
 

Probably TEDx

Carlsberg International

Issue 45 | December 2017

Background

Beer consumers were increasingly looking for authentic brands. So, a lot of international beer brands started talking about their heritage. Carlsberg thought they should do the same except that they challenged the agency explicitly to come up with an idea that would be more talked about than the average heritage campaign.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 51
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read