Issue 45 | December 2017
Beer consumers were increasingly looking for authentic brands. So, a lot of international beer brands started talking about their heritage. Carlsberg thought they should do the same except that they challenged the agency explicitly to come up with an idea that would be more talked about than the average heritage campaign.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email