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The First Ad Campaing made from a Jail

Carulla - Grupo Ă©xito

Issue 52 | October 2019

Background

Those who value freedom the most are those who lost it. Therefore, to commemorate 200 years of Colombians’ independence, a campaign was developed from inside one of its prisons. Together with 15 prisioners / creatives, this was the first advertising campaign made from inside a prison in the world. To remind everyone the true value of freedom, and Carulla's commitment to the country.

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