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Magic Dumbbell - Calor powered fork lift trucks

Calor

Issue 29 | December 2013

Background

Using a Calor Gas powered fork lift truck had many benefits over using conventional diesel or electric models. They were more reliable, powerful and there was less down-time. The problem was, factory managers didn't know this but were not interested in meeting sales reps to learn otherwise. They were also notoriously disinterested in marketing collateral. The objective was to get a first meeting with these guys.

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