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Air Affairs

Velocity Frequent Flyer

Issue 54 | April 2020

Background

In 2019, Virgin Australia’s Velocity Frequent Flyer loyalty program hit 10 million members. To celebrate, Velocity looked back on how members had been using the program, uncovering some striking parallels between their behaviour and current world affairs. Partnering with renowned artist Noma Bar, the illustrations brought to life these coincidences in a nationwide OOH campaign, with each ad relevant to its location.

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