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Background

carsales is Australia’s leading online car classified platform. With more buyers and sellers than any competitor, it provided over 200,000 active car listings. Whilst carsales’ platform and UX had evolved over 20 years, the way people sold cars hadn’t. They would upload photos, a description and information about their vehicle before it was published to the site. It was a process that hadn’t evolved with marketing or advantages the internet afforded it. It was a process that needed to be updated, one that only carsales could deliver.