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The Earnbassadors

Velocity Frequent Flyer

Issue 50 | February 2019

Background

Velocity is the name given to Virgin Australia’s frequent flyer programme. At the organisation, they noticed that the most engaged members were pointsobsessed. They would drive out of their way to get fuel at BP petrol stations, pick up restaurant bills to pick up the points on offer and often going to irrational lengths to earn points and maintain their status. The challenge was to get more people equally obsessed.

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