JUST ROO IT!

Background

KangaROOS was founded in 1979 on the simple premise: that running should be fun. And to free runners from all distractions, KangaROOS created a little pouch for storing their keys.

35 years later, it rather seemed to KangaROOS that the joy and simplicity of running had been eroded by Nike technology with every step counted and every run digitised. The mission for KangaROOS' 35th anniversary was: put the fun back into run.