Menu
Integrated
 

R-Class Writers

Mercedes-Benz

Issue 2 | July 2008

Background

Mercedes launched the new six-seater R-Class - ‘their luxury multi-activity vehicle’ - in April and sales were below expectations. It competes with premium 4x4s and luxury estates. They needed to drive consumers to test drive and ultimately go on to buy the car, whilst also taking sales from major competitors.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read