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NAB Mini Legends Draft

National Australia Bank (NAB)

Issue 46 | April 2018

Background

NAB has a long history supporting the Australian football community, from its grassroots program, Auskick, right through to the big time with programs like NAB Rising Star – along with its 15-year sponsorship of AFL. These programmes celebrate grassroots footy and are the bedrock of Australian sport culture.

The 2016 Mini Legends campaign delivered strong results and fan engagement, providing an opportunity for NAB to build deeper relationships with footy fans and customers alike.

So, in 2017 the idea was to build on the foundation of the Mini Legends campaign by bringing a new, surprising element to the creative platform.

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