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Mars Confectionery
Issue 50 | February 2019
Background
To attract a Gen Y/Z audience, Mars Bar was repositioned as a big, bold chocolate that can give people the positive lift to deal with the everyday challenges life seems to throw their way. The challenge was to extend the new brand platform, Enough Chocolate To Deal With Anything, beyond the TV execution and make it relevant to day-to-day life.This article is for Directory subscribers only
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