Menu
Innovation
 

Dolmio Pepper Hacker 2.0

Mars Food Australia

Issue 43 | June 2017

Background

Dolmio was Australia's leading pasta sauce brand, and Spaghetti Bolognese was Australia's 5th most popular meal. So naturally, in 2016 Dolmio had good sales results, right? Not quite. More and more, shoppers were gravitating toward more exotic meals: Indian, Asian, Mexican, and less Italian. This led to Dolmio losing 1.1% value share and 1.9% penetration. The brand needed a shot in the arm, fast.

The world had a problem - technology had hijacked family dinnertime. Could Dolmio help?

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read