Integrated
Kevlar Couture
Foxtel / Channel Arena
Issue 44 | September 2017
Background
Foxtel and channel Arena were keen to promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special. The agency saw a proactive opportunity to do more than just a network promo. With the Sydney Housewives proving to be the most vicious and bitchy the franchise has ever seen, the task was to help protect the Housewives from backstabbing when they came face to face again at the reunion.
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