Outdoor & Events
Issue 59 | June 2021
BackgroundThe BBL 2020-21 series will go down as the ‘Year of the Pit’ where Rexona owned the summer after unveiling a new form of advertising sponsorship – ‘Pitvertising’. The stunt saw the Rexona logo with its iconic tick featured on the underarms of cricket umpires’ uniforms during the season in an industry-first sponsorship deal with Cricket Australia.
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