Menu
Innovation
 

WaveShades

Local Supply

Issue 46 | March 2018

Background

Young Australians saw Visa as an 'old school' financial company that was not relevant to their lives. And even when Visa did cross their mind – when they were paying for things – they were thinking of the cooler technology companies like Apple and PayPal instead. The objective for this campaign was to change perception of Visa from a payments company to a technology company with leading innovations. So the task was to talk to them in a way that a traditional ad campaign couldn't, and prove it to the audience instead.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read