Add a real friend

Background

PEDIGREE and CLM BBDO took the floor in France with a print and digital campaign that demonstrated that our most loyal friends were not on Facebook. These days, everyone has a lot of « friends » on Facebook. But how many of them are there when we really need them? How many of them make the effort to help us move house? How many of them are willing to do us a favour? Dogs are the only friends upon whom we can trust, friends who will be there for us during the good times and the bad. These are not virtual friends; they cannot be added on Facebook, but they can be adopted.