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Mess With Your Head

Cadbury Trebor Bassett

Issue 8 | September 2008

Background

CMW inherited Trident’s 'Mess With Your Head' proposition from ATL agency JWT. Their task was to develop a strategy to flex the proposition in the digital space using non-intrusive peer-to-peer marketing, in an attempt to engage with a target audience that is notoriously hard to reach, fickle and highly marketing/digital-savvy.

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