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Netflix Dinners

Spark

Issue 44 | September 2017

Background

With an important new partnership, New Zealand telco Spark could offer Netflix for free with broadband. This dramatically increased the value of Spark broadband, but there was also a need to increase the value of the Spark brand itself. The question became: how can you show people that with Spark, they'll always have an experience they can't get anywhere else?

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