PedigreeK9FM

Background

Pedigree's mission is to make the world a better place for dogs.

So, knowing that dogs get stressed when left at home alone, they decided to do something about it. Many owners leave the radio on to keep them company. But usually it's horrible human radio. So Pedigree thought it was time that dogs had a radio station specifically designed for them. So they launched K9FM.

Research shows that classical music calms dogs down, a relaxed voice will ease their separation anxiety, ambient noise will keep them stimulated, and what dogs love listening to most is their owners voice. So Pedigree brought all this together to create original content that plays 24 hours a day on 87.7 K9FM.