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Feel Tip Top

Fonterra Brands (Ltd) Tip Top

Issue 27 | July 2013

Background

Tip Top – NZ’s No1 ice cream – decided to take a different approach to communication than ever before.  At 75 years old, and driven by the need to steal share from its biggest competitor Unilever, the brand was in need of a serious refresh.   This re-positioning was based on a simple premise – that ice cream makes you feel good or as we like to say, Feel Tip Top.

So, they embarked on one of the most audacious journeys ever and gave every Kiwis the chance to have a Tip Top ice cream personally delivered to a friend, family member or colleague.

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