Background
PEDIGREE is on a mission to end global dog homelessness by making dogs relevant to people at different stages of their lives.
In a 2019 poll of millennials in the USA, 83% said that pet ownership should come before children with over 40% of them actively delaying parenthood in favour of life with a pet. PEDIGREE saw this as bad news for babies but a great opportunity for shelter dogs all over the world.
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