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Fonterra

Issue 35 | June 2015

Background

Tip Top ice cream had been around in New Zealand for 80 years. It was the most popular ice cream brand in the country despite having a fraction of the marketing budget of their closest competitor, the Unilever owned giant, Streets. To compete, Tip Top had to be a bit smarter with their marketing. So, for their 2015 summer campaign, they turned to science.

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