Drive Thru - Blood Donation
General Motors Brazil
Issue 56 | September 2020
Agency
Commonwealth//McCann Brazil
Creative Team
Chief Creative Officers Hugo Rodrigues, Kevin Zung Creative Directors Fernando Penteado, Eric Sulzer Creatives Felipe Racca, Leonidas Razera, Felipe Araújo, Thiago Alves, Danilo Moura, Beatriz Lopes
Production Team
Production VP Tato Bono Integrated Production Ana Andrade, Renata Ruas Production Company Arizona
Other Credits
Account Management Danilo Ken, Marcelo Fonseca, Eduardo Pedreira, Gabriela Leão, Marcela Adas Chief Strategy Officer Renata Bokel Planning Leandro Peralta, Ana Miranda, César Villas Bôas, Isabela Dias, Paula Porto, Julia Lupinacci Public Relations Kerena Neves Clients Approval Hermann Mahnke, Federico Wassermann, Paula Saiani, Rodrigo Perencin, Lara Arcelli
Date
July 2020
Background
As a result of the pandemic, Brazil suffered a sharp reduction in stocks in blood banks.
Chevrolet, who had been advising people to leave their cars in the garage with a message to say, “It will pass”, were pleased to be able to provide constructive help.
Idea
Working in partnership with Hospital Albert Einstein, Chevrolet transformed a truck into a blood donation centre.
With five blood donation booths, mobile tents for donor interviews, a screening office and shelving for material storage Medical professionals supervised the donations while the truck was parked outside the Eldorado shopping mall in Sao Paulo.
Our Thoughts
I think it was the agency who came up with this idea of bringing their client together with the hospital to meet an urgent social need.
It’s good for the industry when agencies are proactive like this. And it’s good for Chevrolet. When people see their brand commercials, they’ll know they come from a company that doesn’t just say it’s “there for you” but actually is – taking up a lot of the carpark of a large shopping centre.