Picture with the Enemy
Issue 57 | December 2020
BackgroundOn International Friendship Day Fusion Energy drink invited gamers to join their greatest enemies in an unusual selfie Effort by CP+B Brazil changes video gaming behavior by encouraging gamers to take pictures with their opponents. Initiative includes a reward. http://www.youtube.com/watch?v=adOUK3Su-wM&feature=youtu.be “Keep your friends close, but your enemies closer,” as the saying goes. On International Friendship Day, celebrated this Thursday (July 30), Fusion Energy drink turned all opponents into allies. The brand invited gamers to take a virtual picture with their main opponents. More than proof of the real value of friendship, that selfie will offer rewards. After all, in these hard times we are all going through, a friendly attitude, like a photo next to your gaming opponent, is a remarkable way of celebrating the date.
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