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Pudding Surprise

JELL-O

Issue 27 | June 2013

Background

On February 3rd 2013, The Baltimore Ravens played the San Francisco 49ers in the 67th Superbowl and won the game 34-31.

It was usually the winners who were congratulated but JELL-O took a different view and set out to celebrate the runnerup.

In a continuation of their ‘fun things up’ campaign based on the thought, “Nothing masks the bitter taste of defeat like the sweet taste of pudding”, JELL-O offered San Francisco supporters free pudding.

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