Broadcast, Press & Inserts
Pudding Surprise
JELL-O
Issue 27 | June 2013
Background
On February 3rd 2013, The Baltimore Ravens played the San Francisco 49ers in the 67th Superbowl and won the game 34-31.
It was usually the winners who were congratulated but JELL-O took a different view and set out to celebrate the runnerup.
In a continuation of their ‘fun things up’ campaign based on the thought, “Nothing masks the bitter taste of defeat like the sweet taste of pudding”, JELL-O offered San Francisco supporters free pudding.
