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Beer Caviar

Carlsberg

Issue 48 | September 2018

Background

Russia was synonymous with caviar, a delicacy made from the roe of sturgeon in the Caspian Sea and Black Sea. Russia was also very much top of mind in June 2018 with the FIFA Football World Cup. Denmark had made it through to the finals and Danish beer Carlsberg wanted some way of bringing the Danish and the Russian cultures together for the travelling Danish fans.

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