Innovation
Domino’s DXP
Domino’s
Issue 38 | March 2016
Background
The insight behind this campaign was that fire-engines, police cars, mail delivery vehicles, food trucks, ice cream vans and others were all designed and built to serve a very specific purpose.
If Domino's wanted to make and deliver the best possible pizza, then they needed to look at every step of the process from the ingredients that went into their pizza through to the way they were delivered to a customer's door.