Online & Digital

Drogba vs Messi Epic Food

Turkish Airlines

Issue 34 | March 2015


When Turkish Airlines 'Widen Your World' campaign sent Kobe Bryant and Lionel Messi on a 'Selfie Shootout', the film clocked up over 137 million views.

The challenge was, how do you follow the YouTube's most-watched ad of 2013?

The answer was, by pairing Messi up with fellow soccer star Didier Drogba. And with food.

This was not just because Turkish Airlines had won awards for its catering but because of an insight. Culturally curious travellers, when they visited another country, wanted to experience life as the locals lived it.

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