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Commercialiser

letgo

Issue 40 | September 2016

Background

Pre-digital, selling second-hand stuff was primarily a local business, dominated by local press classifieds or specialist titles, effectively monopolist players in their chosen area. Then along came the likes of Craigslist or Ebay and everything changed.

Sellers and buyers anywhere could be put together, and the number of platforms proliferated.

For selling app letgo, the competition was fierce. Rather than get into a media spending battle, letgo looked to innovate on its platform to give its sellers an edge.

But selling second-hand items via classified ads is not exactly exciting, irrespective of the item, so the ads are rarely shared meaning a powerful and free medium is lost.

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