Menu
Integrated
 

Subliminal

Fruit of the Loom

Issue 48 | September 2018

Background

The insight to this campaign was that people seldom notice advertising, a fact which chimed in with the core proposition for new Fruit of the Loom Everlight underwear. It was so light to wear, wearers would not notice it. Instead of a traditional campaign, the idea was to do an experiment to prove that when Fruit of the Loom told people that Everlight underwear was so light they would not notice it, they really meant that people would not notice it.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2018

Operating in association with Directory

Current Issue

Issue 49
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read