The Producer's Mixtape

Background

CP+B wanted to help the industry make the Internet a better place by preventing bad work from happening.

Idea

CP+B took its own internal production guidelines and made them available to others in the Producer’s Mixtape. This was a series of checklists that prevented agency producers from making expensive mistakes in the creation of any digital experience or product. Together, all the checklists fitted nicely inside a cassette box.

The entire kit was available as a downloadable maker kit under a Creative Commons 3.0 license.

The intention was that anybody could use it - other agencies, web developers and digital producers. They could edit it, adapt it, make it their own and even put their logo on it.

The Mixtape guides were launched at www.producersmixtape.com in a downloadable kit complete with a file for 3D-printing for people to generate their own cassette box. Check it out at www.producersmixtape.com

Results

No concrete results yet but there has been a great social media response to the project.

The hashtag #Don’tLetBadWorkHappen and the URL have been shared a tremendous amount since the launch of the site and people have been tweeting alot of love. 

Our Thoughts

No agency did more than CP+B to show the rest of the advertising world what the possibilities of online were. From ‘Subservient Chicken’ in 2005 for Burger King all the way through to Grey Poupon’s “Society of Good Taste” in 2013 they have shown how brands can engage through games, shared experiences and by simply having a laugh with their friends.

So, if anyone has a right to share their knowledge with the rest of us, then it’s the folks in Boulder.

Naturally, and sadly, most online comment is from small-minded trolls. But what I like about this is the admission that there is a role for the real in our increasingly virtual world. A desktop checklist in a box. I also like the cheeky little nod to yesteryear’s technology, the cassette tape. And the nod to this year’s favourite technology, the 3-D printer.

But mostly what I think is important here is the spirit of collaboration. As our industry transforms itself, so it becomes apparent that only those will survive who are able to share and to work in a series of open partnerships. As CP+B are able to.