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Zero Click Ordering App

Domino's

Issue 39 | June 2016

Background

 Since first launching the "Oh Yes We Did!" campaign six years ago, Domino's has been on a mission to revolutionize the pizza business. Together with CP+B, the brand has worked to improve every step of the ordering process with the launch of the AnyWare suite of technology – including Voice, Smart Watch, TV, and Tweet and Text ordering with an Emoji. For many years, 1-click ordering has been the quickest way for anyone to order online. Domino's knew they could do better.

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