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Eristoff Night Street View

Eristoff / Bacardí-Martini - Eristoff Vodka

Issue 24 | September 2012

Background

In Spain, young people meet up to drink in the streets before going out. They buy alcohol at supermarkets (especially vodka) and drink it in parks, squares and streets. With the recession, Eristoff Vodka, the No.3 brand in Spain, was suffering because of cheaper own-label brands.

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