Racist Dogs
Not for Profit Initiative
Issue 57 | December 2020
Agency
Create Not Hate, Quiet Storm, Ridley Scott Creative Group, Red Brick Road, The Mill, Engine & Love or Feat
Creative Team
Creative team Finton Hurst, Mariana Gonzalez Creative, Quiet Storm Harry Iddon, Chloe Haggag Creative Directors Trevor Robinson OBE (Quiet Storm) Creative Mentors Matt Davis, Ted Smith, Jack Bradley, Marley Muirhead, Chris Medford, Doug Redfern, Michael Arthey, Billel Labjaoui, Charlie Hallam, Paul Jordan, Dave Dye, Harry Iddon, Chloe Haggag, Seb Jamous, Kai Hsiung, Luke Scott, Greg Fay
Production Team
Project Management Summer Rozenbroek, Chris Muirhead-Hernandez
Other Credits
Leadership Trevor Robinson OBE, Rania Robinson Youth Outreach, Merton Council Mellisa Stewart, Elaine Smith Media Placement, Total Media Mihir Haria-Shah, Kashif Dalvi, Liz Duff PR Persuasion
Date
October 2020
Background
Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by underrepresented talent focused on stamping out racist attitudes
Idea
‘Racism is Ridiculous’ was a multimedia comic strip comprising eight different executions, each exploring what the world would be like if dogs were racist.
The series of exchanges use cartoon panels formatted into outdoor and online ads, using the copy: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’.
The ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made with the help of The Ridley Scott Creative Group and Quiet Storm.
Our Thoughts
I can do no better than quote Kai Hsiung, Global Managing Director at RSA Films.
“Create Not Hate has continued to highlight inequalities within not only our core business but the wider world in general. It’s essential that we all act now to ensure greater awareness and strive for a fairer and more diverse world. Trevor has been a guiding light throughout the process, and I hope to see this initiative gain more momentum throughout the year.” It is encouraging to learn there are other projects in the pipeline.