Face-to-face Seller Training Aid - Global Tour

Background

Face-to-face recruiters are the most successful channel of recruitment for Save The Children and account for 90% of all new supporters. The recruiters are employed by an outsourced company so one week they sell one charity and the next can be another. So a challenge exists to enthuse them so they are more passionate about Save the Children. To leverage the best potential of this channel Save The Children aimed to further inspire, excite and engage with these representatives to ensure they feel they’re vital and valued members of the Save The Children team.

Idea

To engage with the typically young face-to-face recruiters, CUBED developed a pack themed around music. Featuring the recruiter as a rock star touring the world to make it a better place for children. Practical, functional, educational, yet funky, ‘The Global Tour’ pack contained all the essentials: • T-Shirt to clearly identify the recruiters; even a unique tour T-Shirt • Tour diary to take lots of notes during training • Program Guides with all the Save The Children program information needed to make recruiting as easy as possible • ‘Back-stage pass’ lanyards with handy pouch full of fast-facts they can draw on, on the job • Developed the PowerPoint template for the initial briefing

Results

Increased satisfaction, confidence and knowledge of SCA by recruiters, leading to an increased sense of value in their roles. Quote from client: "The F2F recruiters that I have trained love the pack! They love the design and content and how it flows through to the presentation. They have commented on the fact that we provide them with heaps of information, so are more confident in their product knowledge when selling (unlike other charities they work for) and they definitely feel special. Claire Ali, Regular Giving Product Manager – Save the Children Australia