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Thankful Experiential Activation

The Thankful Tree

Issue 31 | June 2014

Background

Thankful is a worldwide social project with the mission to help make every day and every experience count. It encourages people to share with friends and family the things - big and small - that they are Thankful for.

Leading up to the launch of its online platform at the end of April 2014, Thankful approached CUBED for help generating awareness of the project and increasing social media engagement and reach.

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