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The Adventure Effect

YHA

Issue 50 | February 2019

Background

At almost 90 years old, YHA has a proud history of helping people from all walks of life to explore the beauty and breadth of England and Wales. It’s well-established as a provider of hostel accommodation, but few people know it’s a charity with a mission to transform young lives through travel and real adventure. The brief was to change that and to demonstrate the transformative power of adventure.

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