Innovation
Your Summertime, Your Playlists
Spotify
Issue 46 | April 2018
Background
Spotify is a digital music service that gives access to millions of songs.
Every year, the French activity level on Spotify has been slowing down or even dropping between the period Mid-July and the end of August.
Goals:
- To increase the number of active users.
- Develop brand awareness, and consumer attachment to Spotify.
- Create a connection with the brand Spotify during summer for French people.
Ultimately to demonstrate Spotify has an infinite number of playlists... a playlist for every moment.
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