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Your Summertime, Your Playlists

Spotify

Issue 46 | April 2018

Background

Spotify is a digital music service that gives access to millions of songs.

Every year, the French activity level on Spotify has been slowing down or even dropping between the period Mid-July and the end of August.

Goals:

  • To increase the number of active users.
  • Develop brand awareness, and consumer attachment to Spotify.
  • Create a connection with the brand Spotify during summer for French people.

Ultimately to demonstrate Spotify has an infinite number of playlists... a playlist for every moment.

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